A blog is an online media used to publish your knowledge on any subject: cooking, fashion, travel, entertainment, movies, games, sports and much more. If you don’t know how to start a blog or how to turn ideas into posts, today you will learn how to write a blog.
Basic Tips for Fearless Beginnings
First of all, don’t be afraid of the subtitle, because it is just a way of letting you know that the content below has a few steps for you to know before you write a blog post.
First, we will help you choose a niche and show you how to create the structure of a blog. After that, we’ll talk about best practices for editing and proofreading content.
Of course, even though there are some steps, this does not mean that you are obliged to follow them. There is not exactly one right way to write a blogpost. This article is meant for beginners who want to specialize in this practice.
Narrow Your Niche for Better Results
For those who don’t know, a niche is the focus or central theme of a blog. The types of blogs we mentioned in the introduction have their own themes: food, fashion, movies, and others.
Although there are blogs that focus on a diversity of niches, it is always recommended to focus on just one. Blogs with several focused niches can have very poor SEO.
A blog focused on cooking will have a better chance of appearing at the top of the search engines than a blog that mixes cooking and fashion.
There are a few ways in which search engines, such as Google’s algorithm, determine the relevance of a blog. And keyword frequency is one of them.
For Google, a blog with multiple niches is going to have less preference to be shown in the search results pages than a blog that focuses on a single topic.
Also, having multiple niches can cause you to attract fewer readers. For example, visitors who want to read content about fashion may feel reluctant to visit a blog that also talks about food.
This is why by targeting a single niche, you will be able to create text with more quality and focus. The niche you choose will help you choose the topics you will write about.
And we must say in advance that the concept of these topics should be as original as possible.
This is because original content usually attracts more readers. Don’t worry, eye-catching content is not that difficult to make. It can be produced from the initial drafts of your content.
Your idea and purpose should start from what you want to do. While it is very valid to seek inspiration from other sources, it is always recommended to use your own background and knowledge.
As long as you make your content from scratch, you will get a range of visitors in no time.
On the other hand, rewriting content from other people or authors will not make your articles original, and you will also not gain the trust of your readers.
It can even lead to SEO penalties that can result in a sharp drop in traffic.
Finally, plagiarism is considered a crime in most countries. You can get in trouble with the law for plagiarizing other people’s content and posts.
In this case, we recommend that you use the Copyscape tool to check that your article is free of similarities and copies of ideas from other blogs.
How to Structure a Blog
Let’s use the YouTube script as an example. The script identifies the opening, the body, and the conclusion of the video. It also provides the direction and other extra information and data.
The structure of a blog post works in a similar way, and can be used by the writer to organize the content in a way that is easy to write and read.
A structure can be called planning, instructions, template or script. Regardless of the name chosen, the goal is the same: to help you create a text for your blog.
By dividing the content into parts, you can plan your introduction, development, and conclusion in an appropriate way, and not deviate from the topic you have delimited. All this is possible thanks to the structure you have created beforehand.
Of course, these are not the only things to consider in the skeleton of your content. You should also consider the writing style of your articles.
This includes deciding what their purpose is. Is it to educate or persuade the reader? Ensure that your text follows this style line, or your content may become confusing to understand.
Here you must also decide what title and subheadings the article will have. Good titles should tell the user what they will find in the section below without going off topic and at the same time maintaining good SEO practices.
At this stage of development, you can also plan the links that you will place in your blogpost. You may want to link to other content on your site, or you may want to link to the blog of an acquaintance.
Regardless of your choice, the link must be relevant and in context with your article.
How to Write a Good Blog Post
While writing your first draft, you don’t need to think about editing or revising it. Your focus should be on brainstorming your ideas and letting your creativity flow. This is one of the best ways to create quality blog text.
Considering that this is your first draft, you can certainly go in blind and let your thoughts carry your writing.
Even if they seem bad or disconnected, it might be a good idea to put them down on paper for experimentation purposes.
The elimination of some of your ideas will happen during the editing and proofreading stages. So don’t worry about them for the time being.
Also, it may be that some of the ideas that you think are bad can be used to expand on some more specific topic or subject.
When you are writing, it is always a good idea to first write the entire development of the content and then invest time in the introduction and conclusion.
This is because since this is just your first draft, you can always change it at any time. There is still the process of editing, revising, and perhaps a second edit.
So we recommend not rushing things – unless you are really prepared to do more in-depth planning.
And be totally sure what the entire content of the article development is going to be, which is unlikely because it tends to change frequently as paragraphs go by.