Creative writing is a literary technique that is being adopted by web copywriters to improve the quality of their content and communicate a message in a more human way. Learn how to incorporate it into your texts with this article!
In a world saturated with content, getting users to read a blog post from beginning to end seems an impossible task at first glance. Even if it teaches the right information, a text is only successful if it manages to connect with the reader and resolve his or her concern.
Given this challenge, web copywriters are using creative writing to produce more attractive texts for their users.
Do you know what it is? In this article we tell you what creative writing is, what its benefits are and how you can use this technique to attract more readers to your blog.
Stay with us!
What is creative writing?
By definition, creative writing is a practice used primarily by writers in the literary world to create epic stories outside the traditional patterns of journalistic, professional, academic or technical writing.
For this reason, the texts they produce are full of creativity, expressiveness and imagination.
Creative writing has certain elements that keep the reader’s attention and curiosity throughout the text, such as:
- real or fictional narratives with characters constructed to make the reader feel identified;
- ideas presented in aesthetic language;
- originality in the creation of both informative and entertaining stories;
- use of storytelling to arouse emotions.
Because of its ability to present complex ideas in an entertaining way, many companies and copywriters are applying this literary technique in Content Marketing.
4 creative writing examples
Here are the most useful creative writing examples for Content Marketing.
Text that exposes the content and story of an audiovisual material. It is useful if you plan to include videos in your content strategy.
A short story starring a few characters, with a simple plot, that seeks to arouse an emotional reaction in the reader. Ideal for explaining methods or processes in a playful way.
Structured narrative that represents a succession of events through language with a uniform reading. Suitable for including examples in writing.
Text that explores, analyzes, interprets or evaluates a topic, ideal for convincing the reader. It synthesizes a topic and has the purpose of exploring or arguing about it.
What techniques to follow in creative writing?
If at this point you have already convinced yourself to use creative writing in your texts, now you must be wondering how to do it? We have gathered 7 recommendations that will facilitate the writing process.
- Plan a writing routine
Relying on inspiration to write is one of the most common mistakes writers make. Creativity is a habit that requires concentration, which is only possible through a work routine.
Establish an exclusive time slot for writing away from any distractions. Find a comfortable place, put on some inspirational music and start perfecting the ideas you have been working on.
- Write daily
Like any other technique, creative writing takes practice to improve. While not everything you write has to merit a Nobel Prize in Literature, getting into the habit of writing daily will give you discipline and perspective.
Stephen King, one of the most prolific authors of this era, commented in an interview that he writes 6 pages a day. I don’t mean that you should follow his pace, but you should follow his discipline.
- Read a lot about different subjects
Continuing with Stephen King, it is a well-known fact that he is an avid reader. More than studying the narrative structures used by other authors, reading books, blogs or magazines will allow you to know other stories, have more background and acquire new perspectives.
- Write down all the ideas that come into your head.
Although you can’t depend on inspiration to write, when it comes, it’s always welcome, right?
That’s why it’s a good idea to always have a notebook and pencil handy – or at least your cell phone’s notepad – to jot down those fresh ideas that you can implement in future texts.
- Structure your ideas before writing
Organize the events in a timeline, define which points you will explore first and how they are triggered, which will help you explain the main theme.
Only when you are clear about what you want to communicate and what the objective of the text is, you can decide how you will write it.
- Use literary figures
Figures such as metaphor, irony or paradox, to name a few, are available for you to include in your writing to embellish the narrative, as long as they are relevant and make it easier to read.
Just don’t overdo it with adjectives or words used only in Old Spanish!
- Create bonds with the reader through your characters and their stories.
Narration is an essential element in creative writing. Establish a context to include a story within an article and create your characters based on your readers’ needs to generate empathy.
What are the benefits of creative writing for Content Marketing?
Implementing creative writing in a content strategy helps you deliver a message in a more assertive way.
For example, by using dialogue between two characters you can present examples or opposing ideas. With metaphors you make your text more understandable and entertaining. And with character development, you can empathize with readers.
In summary, the advantages of using creative writing in Content Marketing strategies are:
- attract and retain readers by creating interesting and quality content;
- presenting complex information in a pleasant way;
- increase dwell time by encouraging reading through stories;
- to improve the communication of the message;
- promote attention, memory, comprehension and concentration;
- engage readers in a writing style that is unique to a copywriter or brand;
- increase the likelihood of conversion by delivering value.
Creative writing is an increasingly popular technique among web copywriters because of its success in connecting with readers, increasing their time spent on pages and, therefore, increasing the likelihood of conversion.
However, it is not the only technique you can use. Learn how you can improve your articles by downloading our free guide to creating the perfect copy – it’s sure to help!